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Egypt is
located
in the
center
of the
Middle
East,
and is
considered
as the
trading
hub
between
the
Middle
East,
Africa
and the
rest of
the
world,
Geography,
population,
history,
military
strength,
and
diplomatic
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The implementation of the
free market system in Egypt
few years ago created a
dynamic economic
environment. It has acquired
many foreign direct
investm-ents, franchises ... |
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The implementation of the free market system in Egypt few years ago created a dynamic economic environment. It has acquired many foreign direct investments, franchises and brands production licenses which positively affected the advertising industry. By the implementation of the latest technologies and innovations in the advertising world the advertising business size was doubled in a few years and it still has good growth expects. |
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From this prospective the Egyptian government strongly supported the Outdoor advertising industry by decreasing the costumes fees from more than 35% to be just 5% on all the industry requirements. |
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With more than 7,000,000 m2 Outdoor printing volume, the Egyptian Outdoor market ranked as the biggest digital printing market in the Middle East, It moved forward starting from 2002 from the 4th position after Saudi Arabia, UAE and Lebanon to be in the second position in 2007 and as expected it will take the lead in 2008. |
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